Radically committed to supporting nonprofits and mission-driven organizations
RADICAL
SUPPORT.
REAL
RESULTS.
We partner with small and mid-size nonprofits in the rural American West to navigate leadership transitions, build organizational capacity, and find clarity when the path forward isn't obvious.
18
Months Average Time To Full Productivity for A New Executive
Source: BoardEffect
23%
Increase In Funding When NPOs Have Consistent Branding & Storytelling
Source: Lucidpress Brand Consistency Report
$0.24
Average return per dollar spent on strategic fundraising support
Source: Giving USA Foundation
Why it matters
2
Founders. Distinct Perspectives.
Built For Impact.
Built For Impact.
- Not outside consultants. Executive level leaders who've worked inside the rooms where decisions get made.
- The brand instincts of Lonely Planet, Google, and Apple, applied to the work that matters.
- From grassroots budgets to major institutions, across a dozen missions and every stage of growth. We know this sector.
- One of us casts fly lines in Montana. The other grew up in a small town that became Bend. We get the rural West, and we build every engagement to prove it. Designed for nonprofits that don't fit the coastal mold.
Radical support
for organizations
that matter.
Rad Co. is a boutique consulting and advisory firm radically committed to nonprofits in the rural American West. We believe in the positive impact of thoughtful transitions, guided by clear strategy, intentional planning, and well-timed execution.
Change, approached with purpose, creates opportunity. Our goal is to make sure every leadership transition, brand evolution, and strategic inflection point becomes a catalyst for growth rather than disruption.
Who We Help
-
01In transitionNavigating a leadership change, a new ED, or a departing founder. We provide the structure, strategy, and outside perspective to make it a strong moment.
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02Running leanYour team is doing the work of three. We add senior-level capacity and accountability without adding headcount, so your parking lot stops overflowing.
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03Ready to growYou have the mission. We help you build the strategy, infrastructure, and brand to show up fully for your community and the funders who believe in it.
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04Seeking claritySometimes you just need smart outside eyes. Boards and executive teams working through hard decisions benefit from a thinking partner who's close enough to help and far enough to see clearly.
Executive Transitions✦
Brand & Creative Strategy✦
Organizational Support✦
Fundraising & Development✦
Communication & Storytelling✦
Organizational Health Assessment✦
AI Workflow Support✦
Executive Transitions✦
Brand & Creative Strategy✦
Organizational Support✦
Fundraising & Development✦
Communication & Storytelling✦
Organizational Health Assessment✦
AI Workflow Support✦
WHAT WE DO.
Scoped to your moment, not a menuBrain Space
Dedicated, confidential time to workshop your most important strategic challenges with experienced executive advisors. Focused time with people who have seen it before. This is where most client relationships begin.
Starts at $500 · No commitment required
Executive Transition Support
End-to-end guidance through leadership transitions: visioning, job search strategy, board alignment, donor and constituent communications, and succession planning. We view every transition as an opportunity to strengthen foundations, not just fill a seat.
Project-based · Custom scope
Brand & Creative Strategy
Messaging, positioning, and narrative work that helps organizations tell the right story to the right people at the right time. From brand audits and language overhauls to campaign development and creative direction. Katie-led, with deep experience at Lonely Planet, Google and Apple.
Project-based or Fractional
Fundraising & Development
Seasoned development strategy without the full-time salary. Carolyn-led, with deep experience with major gifts strategy: grant pipeline management, annual giving framework, and board fundraising engagement. Built to be flexible and impactful.
Project-based or Fractional
Resilience Intensive
A focused, multi-day facilitated engagement to clear your parking lot, gain clarity, and set your organization up for what comes next. We surface what is working, build on your strengths, make decisions together, and leave you with an action plan for making impactful change. Available virtually or in-person.
From $3,500 · Virtual or in-person
Rad Co. Capacity Bundle
A little of everything on a monthly basis: brand, fundraising strategy, AI workflow support, and Brain Space sessions as needed. For organizations that want an outside strategy team without the overhead of multiple vendors.
Custom scope · 3-month minimum
Where most clients start
BRAIN
BRAIN
SPACE.
YOU NEED
SOME. WE'VE
GOT IT.
Brain Space is dedicated, confidential time to think through your most pressing strategic challenges with experienced advisors who have seen it all before.
You bring the challenge. We bring outside executive-level expertise, pattern recognition, and often much needed perspective.
Sessions are flexible, confidential, and designed to move fast.
Book a Brain Space session →2-hour block
$500
Focused, high-impact session for targeted challenges and quick clarity. The easiest yes you will make this year.
4-hour block
$800
Deep-dive strategy time for bigger questions and sustained momentum. Expand your strategic capacity without adding to your team.
Brain Space can help when you are
- Preparing for a high-stakes presentation or board meeting
- Working through a complex challenge or difficult decision
- Pressure-testing a new idea or direction
- Finding clarity when you are too close to a problem
- Building strategic capacity without expanding headcount
Philanthropy & Nonprofit Leadership
Carolyn Lam
Helena, Montana (by way of Seattle, WA & Lewiston, ID)
I don't just raise money. I help organizations become the kind of place donors believe in.
I'm a nonprofit philanthropy leader with a career built on helping organizations raise more, lead better, and show up fully for the communities they serve. I have spent over two decades working inside nonprofits at every level, from major gifts and donor stewardship to communications, board dynamics and organizational leadership. I know the staff pressures, the funder relationships, and the moments that make or break an organization, because I have lived them.
Center for Benedictine LifePacific Northwest BalletYWCA SeattleSkagitonians to Preserve FarmlandBig Sky Care ConnectCasting for RecoverySimulation in Motion MontanaMontana Jewish Project
Creative & Organizational Strategy
Katie Johnston
Boise, Idaho (By way of Nashville, TN, Helena, MT & Bend, OR)
I don't just drive results. I create the conditions for ideas to flourish.
I'm a strategic brand, marketing, and creative leader with over two decades of experience building the conditions where people, ideas, and organizations can do their best work. I have spent my career at the intersection of structure and soul, leading creative teams and cross-functional initiatives for iconic brands including Lonely Planet, Google, Apple and GoNoodle. I bring operational rigor, deep creative instinct, and a proven ability to translate big-picture strategy into work that actually moves people.
AmeriCorps (Vanderbilt University)Director of Brand & YouTube Strategy, GoNoodleDirector of Brand & Global Production, Lonely PlanetGTM, GoogleSenior Producer, AppleCreative Strategist, The Common Well